Bootcamp Media will be attending Ad Tech New York from November 3rd through November 5th 2009. Let us know if you want to meet up.
This year Bootcamp Media will be sponsoring the Money Makers 3 after party featuring Slick Rick. Contact us if you need an invite.
Online marketing company Bootcamp Media starts new initiative to bring local businesses online.
Guelph, Ontario (PRWEB) October 1, 2009 — For this Internet marketing firm based in downtown Guelph, a more suitable slogan might be “think locally, sell globally.”
The two-year-old company is determined to help small and medium-sized businesses reach their customers – wherever they might be – by harnessing the extraordinary power of the Internet.
And sometimes that means helping their advertising clients get over a few nervous jitters.
“Definitely, there is a bit of an intimidation factor when it comes to working with big ad networks like Google or Yahoo,” says Bootcamp Media CEO Jamie Dalgetty. “People often don’t know where to start or whether online advertising is for them. They think the web is too big for their needs.
“But for us, being a local agency, we can really help clients get a good understanding of how to get on to the web, while keeping that local perspective.”
Bootcamp Media has quietly become a local success story since being founded in 2007 by Jamie Dalgetty and partner Ryan Thompson. Between them, the pair of Guelph residents has more than a decade’s experience in website development and online advertising, and currently employ 6 people.
Bootcamp Media operates from a renovated loft-style office on Wyndham Street, but its digital tentacles literally reach around the globe.
During its early days in business, the Bootcamp team partnered with numerous ad agencies and web publishers, gradually assembling a distribution network capable of displaying advertising banners on thousands of websites around the world.
That effort paid off early in 2009 when the company was invited to become part of the Right Media Exchange, one of the industry’s premier advertising networks, operated by web giant Yahoo Inc. That means ads managed by Bootcamp Media can appear on some of the world’s largest brand-name websites, including Yahoo! and MSN.
That kind of massive international reach is great for big companies with hefty advertising budgets, but it isn’t always what a smaller advertiser needs, says John Cuyler, Bootcamp’s VP of Sales. So the company set about developing its own network of hundreds of websites in specific market categories, along with tools to let any business deliver online ads to customers around the world – or around the corner.
Using technology that detects where a web user is located, Bootcamp can show its clients’ advertising banners only to the audience they are trying to reach, Cuyler says. A Guelph retailer, for instance, might only want to pay for ads shown in the city or across the province, while a local manufacturer might want its products seen by web users throughout North America.
The result, says Cuyler, is that smaller, local advertisers now have access to the kinds of tools that have allowed major national and international brands to dominate the world of online advertising.
“The internet appears to be very technical, which can be a scary thing for a small business,” adds Bootcamp president Ryan Thompson. “We’re really trying to take away that technical monster by giving people tools that are simple to use.”
The main benefits of online advertising are that it’s cost-efficient and easy to measure, Thompson says. Now, with a user-friendly network like Bootcamp’s, it’s also easy for newcomers to get involved.
Bootcamp’s clients have the luxury of being able to log in to the company’s system 24 hours a day to check campaign statistics and monitor their success. They can even create and launch new ads in minutes, using one of thousands of ad layouts created by the company’s design team. And the company’s unique NetSoldier technology is capable of screening out fraudulent users and websites, ensuring that advertisers only pay for “quality traffic”.
The next revolution in business, says Dalgetty, is one that will give all advertisers equal access to the phenomenal marketing power of the Internet. And Bootcamp Media is well positioned to help businesses get there.
“I’ve met so many small business people who feel like they’ve been left behind by the Internet,” he says. “Well, that doesn’t have to be the case any longer.”
Contact
Ryan Thompson, President
(519) 515-0094
ryan(at)bootcampmedia.com
Jamie Dalgetty, CEO
(519) 515-0035
jamie(at)bootcampmedia.com
This year Bootcamp Media will be exhibiting at eComXpo July 8-9 2009. Stop by our booth and say hi!
Online marketing company Bootcamp Media has joined the Right Media Exchange platform, providing global reach for its digital advertising network. To mark this major enhancement in its client services, Bootcamp Media also unveiled a bold new corporate identity that includes a new website to help connect online advertisers, publishers and consumers.
Guelph, Ontario, Canada (PRWEB) May 29, 2009 — Bootcamp Media, one of Canada’s newest leaders in the world of online advertising, has unveiled a bold new identity and marketing platform to help connect advertisers, publishers and consumers.
The Guelph-based company this week launched its new website, www.bootcampmedia.com, which gives clients access to Bootcamp’s exclusive advertising distribution network and leading-edge campaign reporting tools.
Bootcamp’s new look comes shortly after the company was invited to join the Right Media Exchange, Yahoo Inc.’s worldwide distribution network for digital advertising. Right Media Exchange provides a central platform for 250 premium ad networks – such as Bootcamp Media – to source and distribute creative for their clients. Right Media currently has about 350,000 creatives in circulation, generating more than 8 billion impressions every day.
Bootcamp Media was launched in late 2007 with the goal of providing targeted solutions that help advertisers reach (and pay for) only those customers they want, and to help web publishers find revenue channels that complement their online content.
“We specialize in targeting the customers you want,” says Bootcamp co-founder Jamie Dalgetty. “It makes no sense to pay for ad impressions on major portals with millions of visitors if you really just want to be seen by local customers or a specific demographic.
“Too often, advertisers don’t really know where their creative is showing,” he added. “With our platform, you always know where your ad is.”
For online advertisers, Bootcamp Media offers three tiers of traffic – a low-cost Run of Network (RON) channel that reaches thousands of sites; a vertical targeting channel that lets customers access specific content niches; and a premium channel known as Bootcamp Elite, which reaches high-profile brand sites as well more than 250 web publishers working exclusively with Bootcamp.
For web publishers looking to monetize strong, original websites, Bootcamp Media works with top brand names to deliver exclusive ads tailored to the sites on which they are displayed. Bootcamp guarantees 100% ad fill for its publishers, meaning every page impression generates revenue – with no volume caps or geographical restrictions.
Bootcamp’s network is set up to handle a wide variety of industry-standard advertising products, including banners, pop-ups, pop-unders, rich media and interstitials. Pricing is equally flexible, as the company can handle CPM or CPC display ads, CPA affiliate sales and lead generation. Custom campaigns can be set up for advertisers or agencies with special requirements.
Bootcamp clients have direct access to a powerful suite of campaign management tools, including a robust reporting platform to help track ROI and other campaign metrics. And Bootcamp Media advertisers enjoy flexible rates thanks to their auction system for purchasing web traffic – with no minimum budget required.
About Bootcamp Media
Bootcamp Media was founded in Guelph, Ontario in December 2007 to provide targeted advertising solutions through its own ad serving platform and network. The company was started by internet marketing veterans Ryan Thompson and Jamie Dalgetty, who have more than 10 years experience in web development, online marketing and search engine optimization.
Contact
Ryan Thompson, President
(519) 515-0094
ryan(at)bootcampmedia.com
Jamie Dalgetty, CEO
(519) 515-0035
jamie(at)bootcampmedia.com
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