Posted May 29th, 2009
Bootcamp Media Expands Ad Network, Unveils New Website for Clients

Online marketing company Bootcamp Media has joined the Right Media Exchange platform, providing global reach for its digital advertising network. To mark this major enhancement in its client services, Bootcamp Media also unveiled a bold new corporate identity that includes a new website to help connect online advertisers, publishers and consumers.

Guelph, Ontario, Canada (PRWEB) May 29, 2009 — Bootcamp Media, one of Canada’s newest leaders in the world of online advertising, has unveiled a bold new identity and marketing platform to help connect advertisers, publishers and consumers.

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The Guelph-based company this week launched its new website, www.bootcampmedia.com, which gives clients access to Bootcamp’s exclusive advertising distribution network and leading-edge campaign reporting tools.

Bootcamp’s new look comes shortly after the company was invited to join the Right Media Exchange, Yahoo Inc.’s worldwide distribution network for digital advertising. Right Media Exchange provides a central platform for 250 premium ad networks – such as Bootcamp Media – to source and distribute creative for their clients. Right Media currently has about 350,000 creatives in circulation, generating more than 8 billion impressions every day.

Bootcamp Media was launched in late 2007 with the goal of providing targeted solutions that help advertisers reach (and pay for) only those customers they want, and to help web publishers find revenue channels that complement their online content.

“We specialize in targeting the customers you want,” says Bootcamp co-founder Jamie Dalgetty. “It makes no sense to pay for ad impressions on major portals with millions of visitors if you really just want to be seen by local customers or a specific demographic.

“Too often, advertisers don’t really know where their creative is showing,” he added. “With our platform, you always know where your ad is.”

For online advertisers, Bootcamp Media offers three tiers of traffic – a low-cost Run of Network (RON) channel that reaches thousands of sites; a vertical targeting channel that lets customers access specific content niches; and a premium channel known as Bootcamp Elite, which reaches high-profile brand sites as well more than 250 web publishers working exclusively with Bootcamp.

For web publishers looking to monetize strong, original websites, Bootcamp Media works with top brand names to deliver exclusive ads tailored to the sites on which they are displayed. Bootcamp guarantees 100% ad fill for its publishers, meaning every page impression generates revenue – with no volume caps or geographical restrictions.

Bootcamp’s network is set up to handle a wide variety of industry-standard advertising products, including banners, pop-ups, pop-unders, rich media and interstitials. Pricing is equally flexible, as the company can handle CPM or CPC display ads, CPA affiliate sales and lead generation. Custom campaigns can be set up for advertisers or agencies with special requirements.

Bootcamp clients have direct access to a powerful suite of campaign management tools, including a robust reporting platform to help track ROI and other campaign metrics. And Bootcamp Media advertisers enjoy flexible rates thanks to their auction system for purchasing web traffic – with no minimum budget required.

About Bootcamp Media
Bootcamp Media was founded in Guelph, Ontario in December 2007 to provide targeted advertising solutions through its own ad serving platform and network. The company was started by internet marketing veterans Ryan Thompson and Jamie Dalgetty, who have more than 10 years experience in web development, online marketing and search engine optimization.

Contact
Ryan Thompson, President
(519) 515-0094
ryan(at)bootcampmedia.com

Jamie Dalgetty, CEO
(519) 515-0035
jamie(at)bootcampmedia.com

Posted May 14th, 2009
Bootcamp Media Gets A New Sign

Check out our new sign!

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