Archive for January, 2012

Bootcamp Media now part of the EQ Ads audience network

Friday, January 13th, 2012

EQ Advertising Group (EQ Ads), a subsidiary of Cyberplex, Inc. (TSX:CX), and leader in audience targeting and media optimization solutions today announced the formal integration of The Bootcamp Media network. EQ Ads provides targeting on web sites through various methods including re-targeting, behavioral profiles, and a proprietary content categorization system (semantic targeting). “EQ Ads relies [...]