EQ Advertising Group (EQ Ads), a subsidiary of Cyberplex, Inc. (TSX:CX), and leader in audience targeting and media optimization solutions today announced the formal integration of The Bootcamp Media network.
EQ Ads provides targeting on web sites through various methods including re-targeting, behavioral profiles, and a proprietary content categorization system (semantic targeting). “EQ Ads relies on inventory and user profile information from various partners including Ad Exchanges, networks, owned and operated sites, and other 3rd party data providers. With the integration of Bootcamp Media, EQ now adds over 1,000+ high performing sites into its network.” stated David Benoliel, GM at EQ Ads.
