EQ Advertising Group (EQ Ads), a subsidiary of Cyberplex, Inc. (TSX:CX), and leader in audience targeting and media optimization solutions today announced the formal integration of The Bootcamp Media network.

EQ Ads provides targeting on web sites through various methods including re-targeting, behavioral profiles, and a proprietary content categorization system (semantic targeting). “EQ Ads relies on inventory and user profile information from various partners including Ad Exchanges, networks, owned and operated sites, and other 3rd party data providers. With the integration of Bootcamp Media, EQ now adds over 1,000+ high performing sites into its network.” stated David Benoliel, GM at EQ Ads.

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On April 28^th the National Advertising Benevolence Society (NABS) will be hosting a fun filled evening for all NABS Ambassadors, a group of young advertising professionals that help people connect and raise awareness and funds for the organization, at This is London Nightclub.

And the drinks are on Bootcamp Media! We will be there as the official bar sponsor.

NABS is a dynamic support system for all Canadian professionals in the communications industry facing personal, career and family challenges due to illness, injury, unemployment or financial difficulties. For more information on Nabs, visit www.nabs.org

It’s time for THE event for digital marketers….Ad Tech 2011 in San Francisco.  Bootcamp Media will be in attendance and would love the chance to meet you!

If you’re there, email john@bootcampmedia.com …he is a nice guy and you never know…he just might buy you a drink.

Bootcamp Media has partnered with EQ Ads, the developers of a sophisticated Demand Side Platform (DSP) with real-time bidding capabilities to expertly manage display media targeting and buying activities across multiple advertising exchanges such as those offered by Google, Yahoo!, and Microsoft. For information about EQ Ads please visit www.eqads.com.

It’s all part of Bootcamp Media’s commitment to provide the very best real time bidding online advertising solution for agencies and direct advertisers.

Bootcamp Media is proud to be the key Canadian network affiliate for Poynt.com, an easy to-use, all-in-one tool to connect you with local businesses, retailers and events while you’re on the go. From inspiration to action, Poynt helps transform the mobile device from an everyday communication tool to a powerful entertainment and utility tool.

Poynt and Bootcamp most recently teamed up to deliver a world class mobile campaign for Jaguar to help drive new calls to dealers and test drives. For more information, visit the case study at http://www.mobilemarketingmagazine.co.uk/content/jaguar-campaign-gets-poynt.

From the Guelph Mercury June 10, 2010

Self-Serve Ad Platform Makes Online Advertising Simple

Guelph, Ontario – Getting your advertising message onto the Internet has never been easier, thanks to a new ad management system unveiled this week by Bootcamp Media.

The self-serve platform lets advertisers launch new banner campaigns in a matter of minutes by following a few simple steps, said Ryan Thompson, President of Bootcamp Media.

“We’re extremely proud of our new platform for advertisers,” Thompson said. “Whether you’re an experienced marketer managing large campaigns, or a newcomer trying out Internet advertising for the first time, you’ll find our platform simple to use and dependable for ongoing campaign management.”

The Bootcamp Media ad platform allows advertisers to tap into the company’s daily inventory of 70 million impressions worldwide – almost 3 billion a month – from Bootcamp’s exclusive network of websites.

Launching a new campaign couldn’t be simpler.

After logging into their account, advertisers can upload their ad banners in one of six common industry sizes. The Bootcamp platform accepts ad banners in all major image formats.

Clients then use an interactive display to select the countries they want to target – the platform automatically shows how many ad impressions can be expected in the targeted countries.

After setting their CPM bid through the Bootcamp auction system, an advertiser then identifies their daily budget. Payment is handled through PayPal, ensuring a fast and secure transaction.

Advanced options in the platform allow advertisers to target specific kinds of websites (ie., family, news, music) and cap daily budgets and ad display frequency.

Advertisers can also turn to one of Bootcamp’s account managers for support.

“Some clients still prefer the convenience and security that comes from dealing with a dedicated account rep who knows their business, their history and their market,” said John Cuyler, VP Sales. “Our new platform simply builds on that service we have always provided.

Behind the scenes, Bootcamp Media utilizes advanced targeting technology to optimize performance for all ad campaigns.

The platform also includes color-coded graphical reports that show traffic, impressions and click-throughs for each campaign by country and day. Advertisers have the luxury of spending time analyzing statistics, or getting an instant snapshot of their campaign performance.

“There’s no excuse anymore for not advertising online,” said Bootcamp Media CEO Jamie Dalgetty. “You could be reaching new customers in a matter of minutes.”

– 30 –

About Bootcamp Media

Bootcamp Media was founded in Guelph, Ontario in 2007 to provide targeted advertising solutions through its own ad serving platform and network. Founders Ryan Thompson and Jamie Dalgetty are internet marketing veterans with more than 10 years experience in web development, online marketing and search engine optimization.

Contact

Ryan Thompson, President

(519) 515-0094

ryan@bootcampmedia.com

www.bootcampmedia.com

We have been working hard over the past several months to bring on new publishers and network partners. In April Bootcamp Media produced over 1.8 billion impressions and delivered over 3.3 million clicks!

ALEXANDRIA, Va. – March 4, 2010– AdJuggler Inc., the industry leader in high performance, SaaS-based digital ad management systems, announced today that a significant upgrade release to its flagship AdJuggler® Publisher Solution (APS) and AdJuggler® Network Solution software services. Version 7.0 of each solution is now available for leading digital publishers, portals, and ad networks.

The new versions represent a significant architectural upgrade tailored to the unique business requirements and workflow of how publishers and networks manage digital advertising inventory, advertiser relationships, CPM growth, and audience targeting. Notable enhancements to the publisher and network offerings include:

* Enhanced inventory management and forecasting tools to predict traffic, fill rates, and inventory capacity in support of weekly ad sales priorities
* More robust and intuitive reporting and graphical data mining
* Increased support for campaigns integrated across web and mobile properties, and specific mobile targeting by device type
* More comprehensive support for video rich media formats, including compliance with the IAB’s VAST specification and Brightcove’s video media player
* Upgraded advertiser invoice processing, simplified ad tag management, and automated tag routing to advertisers
* Expanded cookie targeting, retargeting, and post-impression tracking
* Upgraded user interface and work flow, based on Adobe Flex® to better enable micro-edits to campaign parameters, direct navigation across the application, and role-based security and approval for marketing teams and agencies

“We’ve been on AdJuggler’s Networks platform since version 5.7, and we continue to be impressed with the company’s commitment to innovate the technology in line with market changes,” says Jamie Dalgetty, CEO of BootCamp Media, a leading digital ad network. “We have recommended AdJuggler on several occasions. The real time statistics are incredibly valuable, as are its extensive targeting and security features. It’s more than just a ‘good product’; it helps us make more money. Compared to other ad management platforms, AdJuggler enables us to offer more targeting and pricing alternatives, more media choices, and better analytics to tune campaign yields.”

APS is targeted to fast-growth publishers to niche audiences, as well as large domestic and international portals. ANS provides a multi-zone structure for ad networks to manage numerous publishers, networks, exchanges, and direct advertisers, with co-branding and customization options to differentiate the network’s proposition. “AdJuggler is proud to be one of the few pure-play technology providers serving the digital advertising sector,” adds AdJuggler CEO, John Shomaker. “We believe media enterprises with a committed audience focus are better served partnering with a strong technology partner like AdJuggler. Free alternatives will continue to lag the operational needs of enterprise publishers.” AdJuggler boasts the most scalable technology platform with nearly 30% of its customer base in Canada, Europe, Asia Pacific, and the Middle East.
https://www.adjuggler.com/news/2010-03-04-version-7-released.php

Thanks to spyware sucks and dynamoo for helping us catch some bad ads.

Turns out that we were unknowingly hosting a campaign that was distributing malware – it has since been removed from our network.

The problem with running third party ad tags, regardless of the advertiser, is that there is no control with what ads are actually being trafficked. An advertiser may bring a campaign advertising a strong brand that any publisher would want to run only to swap the banner to something malicious at a set time of the day. While this is a rare occurrence it is certainly something we’ve had to deal with in the past.

The problem unfortunately is that malvertisers are using increasingly more advanced tactics to keep ad networks such as Bootcamp Media in the dark in terms of how they are distributing malware.

With the help of the community, Bootcamp Media will continue its efforts to identify and remove potentially malaicious advertisers from rotation. We encourage discussion and feedback with regards to malvertising and with the help of the community, 2010 will be the year to bring this type of activity to an end.

We appreciate your support and will continue to bring our renowned services to our global client base of advertiser and publishers.