TORONTO, ONTARIO–(Marketwire – March 5, 2013) - Cyberplex Inc. (CX.TO) a leader in mobile, social and online audience targeting and customer acquisition, today announced that its subsidiary, EQ Ads, launched its real-time mobile advertising platform.
With the addition of EQ’s newest mobile capabilities, advertisers can now access billions of additional real-time mobile ad impressions each day with the same enhanced data-driven targeting and optimization features that EQ Ads’ current clients rely on everyday. EQ Ads uses its proprietary audience targeting and data analytics platform to deliver the most relevant advertisements in real-time on behalf of its clients. The new mobile suite extends available real-time inventory to include optimized placements in millions of mobile applications and mobile optimized websites. Targeting features have also been expanded to address the unique opportunities associated with smartphone and tablet advertising, such as location, device and application based attributes all of which will contribute to enhanced data-driving targeting and optimization.
“EQ Ads has been delivering great results for advertisers looking to get more out of their marketing spend,” said Geoffrey Rotstein, CEO of Cyberplex. “Agencies are already switching to EQ because we outperform. This latest release extends EQ’s reach, targeting and optimization to mobile devices in a way that will enable us to continue to deliver results, not just ads.”
Cyberplex Inc. (www.cyberplex.com) provides a smarter way to target customers. The Company uses real-time analytics and data-intensive platforms to reach the most relevant mobile, social and online audiences and deliver customers. Cyberplex partners with leading agencies, advertisers and networks across North America who are looking to better understand their customers and to get more value out of advertising and media initiatives.
This news release may contain forward-looking statements that are based on management’s current expectations and are subject to known and unknown uncertainties and risks, which could cause actual results to differ materially from those contemplated or implied by such forward-looking statements. Cyberplex is under no obligation to update any forward-looking statements contained herein should material facts change due to new information, future events or otherwise.
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