News

March 5th, 2013

EQ Ads Goes Mobile

TORONTO, ONTARIO–(Marketwire – March 5, 2013) - Cyberplex Inc. (CX.TO) a leader in mobile, social and online audience targeting and customer acquisition, today announced that its subsidiary, EQ Ads, launched its real-time mobile advertising platform.

With the addition of EQ’s newest mobile capabilities, advertisers can now access billions of additional real-time mobile ad impressions each day with the same enhanced data-driven targeting and optimization features that EQ Ads’ current clients rely on everyday. EQ Ads uses its proprietary audience targeting and data analytics platform to deliver the most relevant advertisements in real-time on behalf of its clients. The new mobile suite extends available real-time inventory to include optimized placements in millions of mobile applications and mobile optimized websites. Targeting features have also been expanded to address the unique opportunities associated with smartphone and tablet advertising, such as location, device and application based attributes all of which will contribute to enhanced data-driving targeting and optimization.

“EQ Ads has been delivering great results for advertisers looking to get more out of their marketing spend,” said Geoffrey Rotstein, CEO of Cyberplex. “Agencies are already switching to EQ because we outperform. This latest release extends EQ’s reach, targeting and optimization to mobile devices in a way that will enable us to continue to deliver results, not just ads.”

About Cyberplex

Cyberplex Inc. (www.cyberplex.com) provides a smarter way to target customers. The Company uses real-time analytics and data-intensive platforms to reach the most relevant mobile, social and online audiences and deliver customers. Cyberplex partners with leading agencies, advertisers and networks across North America who are looking to better understand their customers and to get more value out of advertising and media initiatives.

Forward-Looking Statements

This news release may contain forward-looking statements that are based on management’s current expectations and are subject to known and unknown uncertainties and risks, which could cause actual results to differ materially from those contemplated or implied by such forward-looking statements. Cyberplex is under no obligation to update any forward-looking statements contained herein should material facts change due to new information, future events or otherwise.

Contact:

Cyberplex Inc.
David Katz
EVP Corporate Development
416.597.2345
416.597.8889
press@cyberplex.com
www.cyberplex.com

January 22nd, 2013

Cyberplex’s EQ Ads Offers Video Ad Units

TORONTO, ONTARIO–(Marketwire – Jan. 22, 2013) -Cyberplex Inc. (CX.TO), a leader in data and analytics platforms for targeting mobile, social and online audiences, today announced that its subsidiary, EQ Ads, launched its video advertising platform.

EQ Ads works with leading advertising agencies and networks to get more out of advertising budgets using its proprietary targeting platform for real-time advertising exchanges. Now, this high performance platform is video enabled, incorporating EQ Ads’ analytics and rules engine and programmatic buying for all video campaigns.

The Company announced that this new video capability does a lot more than simply extend EQ Ads’ real-time media solutions to video ad units. Rather, the unique attributes of engagement and audience building through video have been dissected and analyzed to create a targeting platform that optimizes the key metrics that are important to advertisers and marketers seeking to take advantage of this highly effective and fast growing channel.

“The targeting and tracking features embedded in our new video advertising platform are impressive,” said Geoffrey Rotstein, CEO. “Video has become an important channel for our advertisers to convey a message in a way that ensures clarity, while increasing brand engagement. The opportunities for creating brand ambassadors and stimulating social media sharing and activity increase exponentially with an effective video ad, which has a very strong appeal for advertisers and agencies looking for greater impact out of their campaigns.”

The Company announced that EQ Ads’ new video platform currently supports pre-roll and post-roll video ad placements across several exchange partners, with additional video ad units being developed with key industry partners.

About Cyberplex

Cyberplex Inc. (www.cyberplex.com) provides a smarter way to target customers. The Company uses real-time analytics and data-intensive platforms to reach the most relevant mobile, social and online audiences. Cyberplex partners with leading agencies, advertisers and networks across North America who are looking to better understand their customers and to get more value out of advertising and media initiatives.

Forward-Looking Statements

This news release may contain forward-looking statements that are based on management’s current expectations and are subject to known and unknown uncertainties and risks, which could cause actual results to differ materially from those contemplated or implied by such forward-looking statements. Cyberplex is under no obligation to update any forward-looking statements contained herein should material facts change due to new information, future events or otherwise.

Contact:
Cyberplex Inc.
David Katz
EVP Corporate Development
416.597.2345
416.597.8889
press@cyberplex.com
www.cyberplex.com
January 16th, 2013

Affiliate Summit West 2013

It was great meeting with all of you at Affiliate Summit West 2013. Bootcamp Media and EQ Ads look forward to a prosperous 2013.

Please follow up with Jamie Dalgetty or Ian Hamilton for any questions you might have.

January 8th, 2013

Cyberplex Announces Strategic Partnership Between EQ Ads and Crowd Riff

TORONTO, ONTARIO–(Marketwire – Jan 8, 2013) - Cyberplex Inc. (CX.TO) a leader in data and analytics platforms for targeting mobile, social and online audiences, today announced that its subsidiary EQ Ads has partnered with Crowd Riff, a provider of real-time social media insights and content curation.

Crowd Riff is a real-time platform for scoring, targeting, analyzing and publishing the most relevant and influential social media content. EQ Ads enables advertisers to connect directly with their customers by delivering real-time audience targeting solutions that incorporate highly relevant and predictive data and analytics. With this exclusive partnership for audience targeting, EQ Ads can now integrate Crowd Riff”s unique and proprietary data insights into its media platforms to enable innovative ad targeting solutions based on social media activity.

Cyberplex made a minority investment in Crowd Riff in 2012, and has been working closely with the Crowd Riff team to create the most innovative advertising targeting solutions based on algorithms that score individuals based on their social influence for particular brands, products and services. The result is the smartest and most brand-focused social scoring targeting solution in the market today.

“Crowd Riff”s ability to mine and target the best social media content is very impressive. But even more impressive is how it tracks and scores brand influencers and all of the insights and data generated by the platform,” said David Katz, EVP Corporate Development. ”EQ Ads” clients will now have a unique and decisive edge by being able to use the most impactful social media data to target their most valuable audiences and brand ambassadors.”

“EQ Ads is unique in the marketplace, for its deep knowledge and expertise in advertising technology and media operations,” said Dan Holowack, President of Crowd Riff. “Working with the teams at EQ, we will continue to develop and bring to market new and innovative applications for Crowd Riff and EQ customers.”

About Cyberplex

Cyberplex Inc. (www.cyberplex.com) provides a smarter way to target customers. The Company uses real-time analytics and data-intensive platforms to reach the most relevant mobile, social and online audiences. Cyberplex partners with leading agencies, advertisers and networks across North America who are looking to better understand their customers and to get more value out of advertising and media initiatives.

About Crowd Riff

Clients use the unique scoring power of Crowd Riff to realize the stored value of their multiple social media & CRM activities – we call this Scored Value.

Crowd Riff monitors relevant social media content on Twitter, Facebook and Instagram using a real-time scoring and semantic learning algorithm. The scoring system ranks social comments & photos based on several attributes, including client-specified values, to surface the most relevant and engaging content in real-time. In addition, the system tracks and scores patterns of behaviour, also based on client-specified values, to help discover actionable insights about key influencers. Crowd Riff is custom configured to each client”s needs to produce proprietary Scored Value™ ratings for both content publishing and actionable business insights.

Forward-Looking Statements

This news release may contain forward-looking statements that are based on management”s current expectations and are subject to known and unknown uncertainties and risks, which could cause actual results to differ materially from those contemplated or implied by such forward-looking statements. Cyberplex is under no obligation to update any forward-looking statements contained herein should material facts change due to new information, future events or otherwise.

Contact:
Cyberplex Inc.
David Katz
EVP Corporate Development
416.597.8889
416.597.2345
press@cyberplex.com
www.cyberplex.com
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